Project Challenge
Challenges
Amidst China’s rapidly consolidating real estate landscape in 2024 — marked by a sweeping industry shake-up, widespread suspension of land acquisitions, and a steep contraction in sales velocity — our project confronts the pivotal challenge of defying the downturn: to strategically position ourselves at the market trough, seize undervalued opportunities, and engineer a resilience capable of transcending cyclical headwinds.
Project Approach
Build it faster
By leveraging digital transformation to enable real-time cost tracking and accelerate construction timelines, we foster vibrant urban communities where buyers witness progress firsthand. Showcasing move-in ready homes to potential buyers bolsters their confidence and purchasing intent, bridging the gap between promise and reality. This is our return to the essence of real estate: crafting homes of enduring quality, where agile delivery meets timeless value.
Project Keynotes
2.19 Forest
TOP-Series Courtyard Residences – bespoke low-density living (FAR ~2.19) harmonized with a forest-inspired landscape, curating an urban oasis where “serenity dwells within, prosperity thrives beyond.” This epoch-defining masterpiece elevates Zhecheng’s living standards, offering a sanctuary of timeless comfort and a visionary investment for generations.